[PDF.88wd] The Contested Terrain of the New Zealand All Blacks: Rugby, Commerce, and Cultural Politics in the Age of Globalization (Peter Lang Ltd.)

The Contested Terrain of the New Zealand All Blacks: Rugby, Commerce, and Cultural Politics in the Age of Globalization (Peter Lang Ltd.)

[PDF.mn36] The Contested Terrain of the New Zealand All Blacks: Rugby, Commerce, and Cultural Politics in the Age of Globalization (Peter Lang Ltd.)

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 | #5544081 in Books |  2013-11-21 | Original language:English | PDF # 1 |  8.40 x.80 x5.40l,.95 | File type: PDF | 311 pages

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||About the Author|Jay Scherer (PhD, University of Otago) is an Associate Professor in the Faculty of Physical Education and Recreation at the University of Alberta. His research focuses on cultural studies of sport and leisure and globalization, sport, and public

In 2011, New Zealand rugby fans erupted in celebration as the All Blacks narrowly defeated France to win the Rugby World Cup – the team’s first title since New Zealand hosted the inaugural tournament in 1987. In the years between these victories, the sport of rugby has been radically transformed from its amateur roots to a professional, global entertainment ‘product’. This book explores these developments and focuses initially on the New Zealand R...

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