[PDF.40xq] The Business of Cricket : The Story of Sports Marketing in India

The Business of Cricket : The Story of Sports Marketing in India

[PDF.nk80] The Business of Cricket : The Story of Sports Marketing in India

The Business of Cricket  Dr. Shyam Balasubramanian, Vijay Santhanam epub
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 | #6757524 in Books |  2011-05-01 | Original language:English |  .0 x.0 x.0l,1.10 | File type: PDF | 174 pages

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||0 of 0 people found the following review helpful.| Five Stars|By Nicolas V. Beuvin|Very interesting insight about cricket business.|About the Author|Shyam Balasubramaniam and Vijay Santhanam, both graduates of Indian Institute of Management, Ahmedabad, have a combined corporate marketing experience of forty years across local, regional and global roles. Shyam s travels have taken him across

A book that will appeal to sports enthusiasts and business students Alike

It is hard to escape sports marketing. Switch on the TV, surf the web, walk into a mall, and there it is, a sports celebrity a Federer, a Tendulkar or a Dhoni staring you in the face.

Globally, sports marketing is an over $100 billion industry. In India too, the sector has seen a rapid rise in the last thirty-five years, and this informative and entertaining book charts how the ma...

You can specify the type of files you want, for your gadget.The Business of Cricket : The Story of Sports Marketing in India   |  Dr. Shyam Balasubramanian, Vijay Santhanam. A good, fresh read, highly recommended.

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