[PDF.63jb] Running for the Cause or Walking the Talk?: The Influence of the Run for the Cure Event on Participants’ Health Practices
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Running for the Cause or Walking the Talk?: The Influence of the Run for the Cure Event on Participants’ Health Practices
Kathryn Moncks, Joan Wharf Higgins, John Meldrum
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| Moncks Kathryn | 2014-05-12 | 2014-05-12 | Original language:English | PDF # 1 | 8.66 x.47 x5.91l,.69 | File type: PDF | 208 pages | Running for the Cause or Walking the Talk||About the Author|Kathryn E. Moncks, MSc in Kinesiology: Studied health promotion, social marketing, and kinesiology at the University of Victoria, Victoria, Canada. She is the current Corporate Health & Wellness Manager at FRESH! Wellness Group, Calgary, Canada.
The aim of the research in this book was to describe the motivations and health practices of participants in the Victoria Canadian Breast Cancer Foundation Run for the Cure, a mass physical activity charity event, and follow them forward approximately two and eight months post-event. Physical activity events are now established as part of non-profits' repertoire of fundraising tools. These types of events can serve as a venue for ‘moving people to trial’ as t...
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